We inform our Members that the #glassistheanswer Campaign promoted by Vitrum and GIMAV has officially started.
The current global health emergency offers glass the opportunity to show itself as the most suitable material for the protection and safety of people, however, on the market there are above all products made with materials that, for public opinion, are less expensive and equally effective.
We are well aware that this is not the case and that alternative solutions to glass are aesthetically less satisfying, often more expensive and sometimes even potentially dangerous for human health.
To dispel this belief, a positive campaign is needed (pro glass, not against other materials) that enhances the products of our industry and the qualities of glass.
The idea is simple and potentially very effective: to invite all memebers, exhibiting companies but also customers, our collaborators, etc … to “make viral” the video you find below (and then the entire campaign characterized by hashtag #glassistheanswer) sharing it on all possible social networks or using it as they see fit to reach the widest possible audience with the message that “glass is the answer”.
In the hope that this first proposal can be an example for many similar initiatives, we are sharing the campaign to all international trade Associations in our sector in other to reach the widest number of people involved in.
But we can’t wait for everyone to start. We have to start right now, and we already did it because in these cases the reaction times make the difference!
If you believe this campaign too, download the file and insert your brand or logo together with ours and help us to make it viral.
Below is a draft communication to be shared to promote the campaign and the links to view and download the launch video.